Marketing Principles, SME 2011 Babson College
Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
bartleby

Concept explainers

Question
Book Icon
Chapter 15, Problem 1MA
Summary Introduction

To discuss: Role of Person X if he hired as a pricing manager for a drug store chain which adds fixed percentage to its cost to arrive the retail price.

Expert Solution & Answer
Check Mark

Explanation of Solution

Generally, the advantage of this type of cost-based pricing is that it’s comparatively easy to use and assumes that prices won’t vary much. It is called as markup pricing. Under this method retailer adds some markup to standard product cost.

But however, the cost-based pricing method does not taken into consideration of customers and the different roles of the competitors which influences the pricing decisions.

Person X views that, he can do differently by considering the actual demand for the product and he will try to consider the perceived value of customers and the degree of competition prevailed in the market.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Suppose you have been hired as the pricing manager for a drugstorechain that typically adds a fixed percentage onto the cost of eachproduct to arrive at the retail price. Evaluate this technique. What wouldyou do differently?
What Is the man (most Important) way that Cost-Based Pricing is different from Customer Value- Based Pricing? Please use no more than 2 bullet points for your answer.
Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Explain.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Purchasing and Supply Chain Management
    Operations Management
    ISBN:9781285869681
    Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning