Chapter 15, Problem 1MIA

Summary Introduction

To Determine:

The extent to which Nokia’s social media use is consistent with the recommendations provided to match the richness of media for situations at hand.

Introduction:

Social media − There are technologies mediated by computer that help create as well as share ideas or information world over through networks. This is called social media.

Media richness −When communication is possible in an unambiguous and effective manner, then this refers to media richness scenario.