Chapter 15, Problem 27DQ

Summary Introduction

To determine:

One step in the environmental activities from bean to cup in the value chain that may affect the way Starbucks "produces" its products.

Case Summary:

Starbucks is going through some changes as it faces heavy competition from other coffee shops and declining demand for Coffee. Further, the company is working on making the organization more efficient and had introduced lean management.

Characters:

CEO Howard Schultz

Introduction:

Environment activities are vital aspects of the operations management, it has to be conducted with sincere care and responsibility, therefore the environmental footprint caused will be mitigated and controlled without damaging the environment excessively that would expose the business to bad reputation, fines and other types of financial penalty. In the modern economic context, businesses has to follow an ethical code of conduct or practice fair trade or ethical business operations to survive and survive,