OPERATIONS MANAGEMENT LL PACKAGE
OPERATIONS MANAGEMENT LL PACKAGE
11th Edition
ISBN: 9781323592632
Author: KRAJEWSKI
Publisher: Pearson Custom Publishing
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Chapter 15, Problem 4DQ
Summary Introduction

Interpretation: The latest trends and practices in the buyer −supplier relationships in the changing business environment should be determined.

Concept Introduction: Healthy supplier relationships have been in great focus since the last decade of the previous century. Even ISO-9000 series of world quality system standard focuses on supplier partnerships rather than relationships. Such relations need to be based on a holistic approach of mutual trust, cooperation and partnership rather than simply ‘supply and receive’.

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Traditional buyer–supplier relationships revolve around financial considerations. Buyers and suppliers both try to get the best deals for their companies; often one’s gain is the other’s loss. Many firms today are valuing sustainable operations, which involve financial, environmental, andsocial responsibility. Explain how buyer–supplier relationships are evolving in this new environment.
One of the ways that a company can move towards sustainability is to manageits external resources in the supply chain in ways that support the long-termgoals of the company and its supply chain. Two such initiatives are known asethical AND sustainable sourcing. Discuss these two approaches. This wouldinclude the development of ethical and sustainable sourcing initiatives. Explainand distinguish the difference between these two sustainability approaches
Based on Customer Relationship Management, take Unilever and Explain in detail with examples essence of customer-supplier relationship by highlighting importance of cooperation - working together well to achieve that result which is best for both parties.
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