MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Choose a retail business that you want to start. Where do you want to start?
Who are your target customers?
What are the goals of your business?
Choose an ownership form and the type of retailer.
What value added services would you provide to your customers?
What are the considerations when expanding a retail business into new markets or locations?
Choose a nationally recognized franchise (e.g., Subway, Curves, 7-Eleven, Quiznos, REMAX, Choice Hotels International, Dunkin' Donuts), and visit that company’s website to learn about its contractual marketing system, as well as information about its products, logistics, supply-chain management, and physical distribution system.
Post a brief report explaining why you would or would not be interested in purchasing a franchise from the company.
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