MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
Question
Book Icon
Chapter 15.5, Problem 15.5LO
Summary Introduction

To determine: The value of direct marketing for the sellers and consumers

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

Blurred answer
Students have asked these similar questions
Describe the key to successful direct marketing and illustrate the process .
Discuss why marketing is a premier component of business.
Discuss ...How does direct selling contribute to consumer choice and market competition?