Chapter 16, Problem 16MBD

Explanation of Solution

48 Hour Magazine:

The limitations of traditional media are as follows:

• It is a time consuming process.
• It is unable to target and attract the audience.
• Presence of dullness in the material.
• It is an inefficient and ineffective distribution process.

Web 2.0 can be adopted by the editors of this magazine in the following ways.

• It will help to increase the reach of the magazine.
• It will help them to provide updated information.
• It would also help to increase the customer base of the magazine.
• Online texts, images, tables and data can be edited and uploaded easily by the company.
• The company will be able to assess, organize, and disseminate various news and data more efficiently and effectively.

Advantages and disadvantages in the business model of Magazine 48Hour are given below...