EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
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Expert Solution & Answer
Chapter 16, Problem 1AYK
Explanation of Solution
Classic Website
- This particular website creates the maximum income keeping in mind the maximum number of hits, contributing $500,000 daily, whereas, the Contemporary website contributes $20,000 daily, the New Age website contributes $50,000 daily and website ‘Traditional Website’ contributes $130,000 daily.
- Classic Website has the highest number of online hits daily, which is mainly because of the tremendous loyalty among the customers that results in return visits to the particular website.
- Thus, this particular website can be categorized as the utmost fruitful of the four due to the exceptionally high visitor count per day, one of the best in sales of cases and yielding the most profit, combined with very few abandoned or empty shopping carts.
Contemporary Website
- This particular website boasts of the maximum time that visitors spend on the website owing to it being more attractive and visually striking and pleasing to the eyes.
- Similar to the previous website, this website as well has the least number of or absolutely no abandoned carts, mainly due to its smooth and streamlined process of check-out that doesn’t create any problems for customers.
- But, this particular website generates the smallest amount of revenue due to less number of customers visiting the site. These low visits by customers on this particular site can be attributed to the lack of suitable links on Google and less visibility on the web, creating difficulties for the visitors to find the site.
New Age Website
- This website has the highest number of visitors as well as highest number of unique visitors per day, which may be mainly probable due to their advertising strategies...
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Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create decision tree
Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create the basic decision table
2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?
Case Study: Wish You Wood is a toy boutique located in the main shopping strip of a resort town near Piney Lake. People who own cabins near the lake or come to visit the local state park enjoy browsing through the town’s stores, where they pick up pottery, paintings, and Wish You Wood’s beautifully crafted wooden toys. For these shoppers, Wish You Wood is more than a store; it is a destination they associate with family and fun.
The store’s owners, Russell and Vanessa Harris, personally select the toys from craftspeople around the world. They enjoy their regular customers but believe selling mostly to vacationers has limited the company’s growth. They decided that the lowest-cost way to expand would be to sell toys online. However, after several years of trying, traffic to the store’s website was still unimpressive. They were able to drive some business to their site using social media, but the site never took off in the way they had hoped.
Russell and Vanessa concluded that the…
Chapter 16 Solutions
EBK BUSINESS DRIVEN TECHNOLOGY
Ch. 16 - Prob. 1OCCh. 16 - Prob. 2OCCh. 16 - Prob. 1CQCh. 16 - Prob. 2CQCh. 16 - Prob. 3CQCh. 16 - Prob. 4CQCh. 16 - Prob. 5CQCh. 16 - Prob. 1RQCh. 16 - Prob. 2RQCh. 16 - Prob. 3RQ
Ch. 16 - Prob. 4RQCh. 16 - Prob. 5RQCh. 16 - Prob. 6RQCh. 16 - Prob. 7RQCh. 16 - Prob. 8RQCh. 16 - Prob. 9RQCh. 16 - Prob. 10RQCh. 16 - Prob. 4MBDCh. 16 - Prob. 5MBDCh. 16 - Prob. 6MBDCh. 16 - Prob. 7MBDCh. 16 - Prob. 8MBDCh. 16 - Prob. 1CCOCh. 16 - Prob. 2CCOCh. 16 - Prob. 3CCOCh. 16 - Prob. 4CCOCh. 16 - Prob. 5CCOCh. 16 - Prob. 1CCTCh. 16 - Prob. 2CCTCh. 16 - Prob. 3CCTCh. 16 - Prob. 4CCTCh. 16 - Prob. 5CCTCh. 16 - Prob. 6CCTCh. 16 - Prob. 1AYKCh. 16 - Prob. 2AYKCh. 16 - Prob. 4AYKCh. 16 - Prob. 5AYKCh. 16 - Prob. 6AYKCh. 16 - Prob. 7AYKCh. 16 - Prob. 8AYK
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