Mindtap Economics, 1 Term (6 Months) Printed Access Card For Mcguigan/moyer/harris' Managerial Economics: Applications, Strategies And Tactics
14th Edition
ISBN: 9781305628731
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
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Chapter 16, Problem 1E
To determine
To Explain: Whether A can price the technologically integrated bundle according to their wish, if A iPod played only iTunes and iTunes could be heard only on A iPod and if other electronic music could be played on an iPod, whether there are any limitations on the bundled pricing of iTunes and iPods.
Expert Solution & Answer
Answer to Problem 1E
The limitation of pricing of the technologically integrated bundle of iPods and iTunes has been explained.
Explanation of Solution
The prices of the bundled products, like A iPods and iTunes, are on a higher side in the market, when compared to other similar products from competitive firms. The widely popular iTunes of A has a huge demand in the market when compared to the other electronic music.
If A adopts the strategy that iTunes can be heard only on A iPods, then the prices of the bundled product can be kept according to the way A wants it to be. However, the limitation would be that, this could decrease the sales of the product, as customers may look for alternative and competitive products. On the contrary if the other electronic music can also be heard in A iPods then A can bring down its prices, since demand and sales will increase.
Economics Concept Introduction
Introduction: The process in which a set of goods or services are priced and marketed as a combined product is called bundled pricing.
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GameZone, a video games store, is considering the best way to price two new games – a first-person shooter (FPS) and a racing game. There are four types of consumers that might buy the games with roughly equal numbers of each type, and their willingness to pay (WTP) for each game is detailed in the table below (assume that the willingness-to-pay for a second game of the same type is zero). How should Gamezone price the two games separately to maximise revenue? How should Gamezone price a bundle of both games to maximise revenue? Is there an alternative (involving bundling) that generates more revenue than either single prices or a bundle alone? Under what condition/s is bundling likely to increase profits for a firm?
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MySpace, Facebook, email, and collaborative sites for both work and leisure are a norm on the net these days. But did you know all of the content you post on many of these sites immediately become partially owned by the sites themselves? And, taking items away by deleting them never really gets rid of them. In fact, in Groundswell by Bernoff and Li, they state that trying to take something off the Internet that you have posted is like trying to remove pee from a pool. Scott McNealy, founder of Sun Microsystems, perhaps sums it up best, “You have zero privacy anyway. Get over it.†Keep in mind that technology is everywhere all the time (ubiquitous) because of the onset of smartphones, and other mobile devices. You have a 21st century phenomenon. But, is what Scott McNealy said true? Cite and explain examples that support and argue against this statement.
Chapter 16 Solutions
Mindtap Economics, 1 Term (6 Months) Printed Access Card For Mcguigan/moyer/harris' Managerial Economics: Applications, Strategies And Tactics
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