International Financial Management
14th Edition
ISBN: 9780357130698
Author: Madura
Publisher: Cengage
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Delta Telephone ltd. ,a subsidiary of a multinational company is a supplier of telephone services to a medium sized community in Ghana. John Dela , the chief executive of the company has just attended a trade exhibition entitled ‘Automated Emigrate’ in Japan. As a result of what he learned from the exhibition and information he has picked from his peers in other companies , Mr Dela is concerned about Delta’s ability to maintain its competitiveness position in the telecommunication market in Ghana. Owing to deregulation in the telecommunication industry and the aggressive action of new competitors in the local area, a significant number of Delta’s customers have switched to other suppliers of telephone and related telecommunication services. Mr Dela feels that if Delta were to invest fully in new state- of –the- art fiber-optics technology as well as upgrade in the latest computer equipment , the loss of market share may be arrested and operating efficiency may be improved…
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