International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 16, Problem 5CTD
Summary Introduction

To discuss: The strategic usage of countertrade as a marketing tool to generate the export revenue.

Introduction:

Countertrade refers to the international exchange of goods and services and not in exchange for money value.

Summary Introduction

To discuss: Risk associated with countertrade strategy.

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How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenues? What are the risks associated with pursuing such a strategy?
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