MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 16, Problem 5LO
Summary Introduction
To discuss: The role of public relations in promotional mix.
Public relation is the way where companies and people gather together to communicate with their target audience with the goal to create a best impression in customer’s minds.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss the role of public relation in the promotional mix and write about the public relation efforts of a company.
Describe how marketers assess promotional effectiveness.
Explain the term public relations?
Chapter 16 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
Knowledge Booster
Similar questions
- Evaluate each type of consumer sales promotion as it relates to accomplishing your promotional objectivesarrow_forwardIdentify and briefly describe the four promotionalmethods an organization can use in its promotion mixarrow_forwardSimilarities and differences between sales promotion and public relationsarrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing