CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
expand_more
expand_more
format_list_bulleted
Question
Chapter 16, Problem 9MA
Summary Introduction
To discuss: The reason for maintaining a good relation with locally-owned retailers by the manufacturing company and also how to maintain such a relationship.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…
Who is the target market for H&M regarding couponing?
If a traditional brick-and-mortar store decided to adopt FBA, how would it go about integrating its information systems with those of Amazon?
Knowledge Booster
Similar questions
- In a company that makes soaps, how can you look for a direct distribution channel?arrow_forwardA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forward
- The Internet has brought about significant changes to how an organization runs its business. With online content becoming more interactive and the popularity of social media, organization needs to re-think how they conduct their businesses over the Internet, such as e-bay, grabcar, etc.”Evaluate the above statement with relevant examples (that question is quite obvious and therefore I have replaced it with) : Suggest how may International customers pay for goods and services where their financial systems are not fully integrated into theInternational financial markets.arrow_forwardAssume your company makes Laptop and Computer products. Make a list of all the companies that could be potential customers of your firm. Then identify all the markets from which their demand is derived. What factors might influence the success or failure of your business in these markets?arrow_forwardWhat are the concerns encountered by TESCO.com ?arrow_forward
- I need help with this homework. I have a write-up already but I need to add some more and get it together. Please take a look at what I've started. Include any sources or citations for it. Research and find a cold chain technology that is being used to ensure safe and healthy foodstuffs within a retail business of your choice. What federal regulations must be followed to ensure such safe and healthy food in that cool supply chain?arrow_forwardInvest some time in exploring Alibaba.com and looking at some examples of the products that are available for purchase on the website. When compared to buying an item on Amazon.com, what are some of the logistical considerations that come into play when making a purchase on Alibaba.com rather than Amazon.com?arrow_forwardSpend a little bit of time browsing Alibaba.com and looking at some examples of the many goods that are available to buy on that website. In comparison to making a purchase on Amazon.com, what are some of the logistical considerations that must be taken into account while making a purchase on Alibaba.com?arrow_forward
- Go to Walmart’s corporate website, corporate.walmart.com/our-storyour-business, and read about Walmart’s operations, pricing, distributioncenters, and fleet in the United States. How do the distribution centersand supply chain support Walmart’s mission and marketing strategy?arrow_forwardConsider the following questions to prepare for our discussion of Costco's strategy for competing in the warehouse clubs industry. Develop a 5-Forces analysis of the Warehouse Clubs industry. What are the strongest forces impacting firms in this industry? Which generic strategy type does Costco pursue?arrow_forwardWhy do some firms choose not to use the services of 3PL firms?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios