CONNECT CODE CUSTOM FOR USM MKT
CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 9MA
Summary Introduction

To discuss: The reason for maintaining a good relation with locally-owned retailers by the manufacturing company and also how to maintain such a relationship.

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