Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 16.5, Problem 16.5LO
Summary Introduction

To discuss: The changes in the retailing with wheel of retailing concept and retail life-cycle concept.

Introduction:

Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.

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Explain changes in retailing with the wheel of retailing and the retail life-cycle concepts.
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