M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Question
Chapter 16.6, Problem 3PC
Summary Introduction
To determine: Challenges faced by retailers when marketing their products through multiple channels.
Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.
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