EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Question
Chapter 17, Problem 9MA
Summary Introduction
To discuss: A retailer from which person X has obtained a personalized product, service, or promotion offerings and the type of personalization it provides.
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Based on a retail store that sells clothing for the age between 8 and 40 years .Describe your merchandise philosophy.
Provide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?
Why owners of store brands can offer lower prices?
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- Identify a unique selling proposition that you would propose for a given product or service.arrow_forwardAppliance chains such as Abenson's or Automatic handle a number of I brands. If you are a relatively unknown appliance brand that is in their stores, what are ways by which you can make your brand stand out?arrow_forwardThis is your first time advertising your own ice cream flavors. How will you begin pricing your first ever ice cream flavors against other competitors? Describe what type of retailing strategy is the best choice for your product and primary target market? Consider your current placement on the product life cycle when determining your retailing strategy.arrow_forward
- Retailers are part of the company environment that influences marketing decisions. Select one: O True O Falsearrow_forwardWhat are the advantages and disadvantages of selling costetics products through door-to-door selling, specialty stores, department store counters, and supermarkets and hypermarkets? How will the use of these channels very with target market segments and brand strategies?arrow_forwardHow does retail analytics contribute to improving pricing strategies and promotional campaigns?arrow_forward
- What is the negative impact of sales promotion partnership in retail on brand equity and customers? Do not copy it should be in your worlds strictlyarrow_forwardBuying decisions vary in complexity depending on size and type of operation of the retail business and the types of product on offer. Imagine your retail manager assigned you to buying task of a new product; apply the stages of the “New buying task” to your chosen product/service. Start by briefly explaining the product/service.arrow_forwardWhich buying requirements are satisfied by Jiffy Lube?arrow_forward
- Using examples, what pre-sale and post-sale activities are performed by the retail outlet?arrow_forwardDescribe your phone using the Marketing Mix (Product, Price, Place, Promotion). What is the product brand and features? How is the product priced and how does the price compare on the market? Where did you purchase your phone and what are the different place available for purchase (online, in-store)? How is the company promoting the product?arrow_forwardPick a company or brand that we’ve discussed in a previous chapter—Amazon.com, McDonald’s, Nike, Microsoft, Pepsi, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?arrow_forward
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