MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 17.6, Problem 1PC
Summary Introduction
To determine: Components of retail strategy.
Introduction: Retail strategy refers to a marketing approach for a commodity or service which focuses on targeting and attracting consumers. It includes decisions such as pricing of the product, selection of a retail channel, and placement of product in the shop.
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