Introduction:
Walmart has been a store for providing lower prices for the products for more than half a decade. But as compared to the other brands like Amazon, Walmart had low customer value as the customers were not satisfied with the service provided by Walmart, whether it was on store or online. In 2014, Doug McMillons made changes in the Walmart online as well as offline stores which proved to be beneficial for the company.
Characters in the case:
There is one character in this, one Doug McMillon, CEO of Walmart.
Adequate information:
Reasons for the low customer value were low inventory, disorganized aisles, depressing atmosphere, online website difficult to navigate and locate things etc. Changes made in the company to regain the lost pride.
To Determine:
The effect due to changes made at Walmart.
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