Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 18, Problem 3DCS
Summary Introduction

To discuss: Whether the franchisor offers financial assistance to prospective franchisees and also evaluates the cost of franchise versus its business potential using the risk and return tradeoff.

Introduction:

Franchise refers to an agreement between two parties where one party gives the right to use his business name for selling of product or service to other party.

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