Fundamental Accounting Principles -Hardcover
Fundamental Accounting Principles -Hardcover
22nd Edition
ISBN: 9780077862275
Author: John J Wild, Ken Shaw Accounting Professor, Barbara Chiappetta Fundamental Accounting Principles
Publisher: McGraw-Hill Education
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Chapter 18, Problem 3DQ
To determine

Customer Orientation:

Customer orientation is a marketing approach to improve sales and customer relation of a business organization. It aims at understanding the needs and wants of the customers and improving customer’s level of satisfaction by acting upon research.

To determine:

Identify the usual changes that a company must make when it adopts a customer orientation.

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Chapter 18 Solutions

Fundamental Accounting Principles -Hardcover

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