MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 18.2, Problem 2C
Summary Introduction
To explain: Usefulness of personal selling for Mistine products.
Introduction: Mistine cosmetics is an established brand and its unique marketing strategy is personal selling. The brand’s co-founder is a doctor and that helps in winning the trust of the market for the products that are affordable and high quality at the same time. The onetime purchaser of the product is often interacted by the company employees that help in repurchasing in case of satisfied customers and take feedback on improvement by the unsatisfied customers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. How can people use the internet and social media to build their personal brands? detail please
1. Answer the following:
• List the ten commercials, identify them, and explain the compliance-gaining strategies they employ.
• Provide explanation and three specific examples to support the statement, "We perform differently in different stages."
• How can we improve our ability to communicate with others in the modern world when we use technology?
• What three impacts does culture have on how we interact with others?
ad- explain how it reflects a cultural value.
https://www.youtube.com/watch?v=rd_G-iJ4qaU This ad is exposing the truth to the public about e-cigarettes can increase anxiety symptoms, stress levels, and worsen your mental health. It reflects a cultural value by telling the public the truth that a vape is e-cigarettes. They aim towards teens, young adults and anyone who uses e-cigarettes to know the truth. E-cigarettes do not relieve stress or anxiety and your mental health. Also the fact that vape companies are making a lot of money by lying to you about their product as a stress reliever. Telling the truth to the public can be a good thing to know and stop vaping. The other side is the people disagree and will keep vaping because they are addicted to it.
What cultural values do think advertisements do not typically reflect?
What do you think our culture might be like without advertising?
Chapter 18 Solutions
MARKETING 2018
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?arrow_forwardAdvertisements help in convincing customers to buy a product or service. Advertisers and marketers should be careful in creating ads for the general public. This ad was pulled after figuring in some controversies; LBC's Spelling Bee Commercial (2009) The Department of Education called the attention of LBC (Luzon Brokerage Movement) management for showing a commercial that encouraged wrong spelling among children. In a spelling bee contest, the emcee played by Edu Manzano called the contestants to spell remittance, affordable, and instant. They spelled out "LBC" instead. DepEd said that the commercial was encouraging wrong spelling of words. What is the social responsibility of entrepreneurs or advertisers to customers based on the example given above?arrow_forwardCoca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forward
- Which platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via newspaperssocial mediabillboardsas it is free advertising and improvesproduct qualityconsumer welfarebrand recognition.arrow_forward4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”arrow_forwardComparison of Competitve Advertisements: Samsung vs Apple Do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category?arrow_forward
- Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. How can people use the internet and social media to build their personal brands?arrow_forward-T-MOBILE AND ITS ADS 1) Explain what “bait and switch” is. 2) Describe T-Mobile’s history on advertising issues. 3) Why are there so many issues and actions related to cell phone ads? 4) What advice would you give a cellular phone company about its ads and plans? 250 words maxarrow_forwardExxplain, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?arrow_forward
- Briefly define what is branding, marketing, advertising, public relations and journalism. If you were to create a campaign for the Johnson & Johnson brand ‘Savlon’ promoting the use of their antiseptic, handwashing liquid, body soaps and hand-sanitizers in these testing times with the COVID-19 Coronavirus pandemic causing so much illness all over the world, describe in brief how you would use branding, marketing, advertising and journalism to further the public relations process (incorporating IMC) to create a relationship with the customers remotely. (300 words – 400 words) (the subject is journalism)arrow_forwardHas TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.arrow_forwardComparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you