The AIDA model. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 2

Question

Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 3

Question

Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 4

Question

Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 5

Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 6

Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 7

Chapter 18.2, Problem 2PC

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

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Answer 11

Ch. 18.2 - Prob. 1PC Ch. 18.2 - Prob. 2PC Ch. 18.3 - Prob. 1PC Ch. 18.5 - Prob. 1PC Ch. 18.5 - Prob. 2PC Ch. 18.5 - Prob. 3PC Ch. 18 - Prob. 1MA Ch. 18 - Prob. 2MA Ch. 18 - Prob. 3MA Ch. 18 - Prob. 5MA

Solution Summary: The author explains the four elements of the AIDA model, which should be kept in mind while developing any communication process to a target audience.

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Chapter 18 Solutions