MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
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Question
Chapter 18.4, Problem 18.4LO
Summary Introduction
To discuss: Major functions of sales management.
Introduction:
Planning the selling program and controlling and implementing the sales effort, is termed as sales management.
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Describe the seven key functions of a sales manager.
Chapter 18 Solutions
MARKETING:CORE
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LRCh. 18.3 - Prob. 18.7LR
Ch. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.8LRCh. 18.4 - Prob. 18.9LRCh. 18.4 - Prob. 18.10LRCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 4BYMPCh. 18 - Prob. 5BYMP
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