Np Ms Office 365/Excel 2016 I Ntermed
1st Edition
ISBN: 9781337508841
Author: Carey
Publisher: Cengage
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Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $200 per visit, the frequency of repurchase is 7 times per year, the contribution margin is 23 percent, and the average customer defection rate is 19 percent?
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