EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 12QA
Summary Introduction
To determine: The importance of sustainability in company’s marketing strategy.
Introduction: Marketers are those people who are required to identify the goods and services which consumers’ desire. They provide services by identifying the need of consumers which are ordered by companies to increase their sale ratio.
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