Case Summary: Prime Bank was started in 1964, it was pioneer since then. Its services grew from banking to commercial and non-commercial banking services. Loyalty to customers was their main focus. Multiple ATM machines and banking services were available easily. J.R was the chairman of the bank. As time passes, bank started facing innumerable challenges. People had to face parking issues, waiting time has increased, limited tellers were available etc. Competition among banking sector grew. Other banks started offering loans at lower interest rate and savings yield higher interest.
Interpretation: Difference in improvements of bank if strategy of cost cutting was adopted than supporting customer service.
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