Case summary:
RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.
RM Company is involved in continuous innovation with the help of computer-aided designing, high quality molds and their constant monitoring for quality. RM Company also closely interacts with their suppliers to ensure that the supplier parts are also of good quality.
Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.
RM Company has also joined the American Boat Builders association. They are able to sustain their position in the market with the economies of scope approach in procurement.
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OPERATIONS MGMT. INSTANT ACCESS
- How are a company's operations strategy's limits determined?arrow_forwardHow does the proposed operations strategy enables a furniture store to improve its competitive advantage, including explaining to the CEO how the strategy utilizes operations functions (marketing and sales, finance, and operations) to achieve a competitive advantage?arrow_forwardDescribe the Strategic Operations Management Decision Areas?arrow_forward
- Congratulations, you have been appointed as the new Operations Manager in XYZ company. Assume that you have identified the key problems in XYZ company operations. 1. What are the operations problems faced in XYZ company? 2. Discuss the strategic operations decisions for those problems.arrow_forwardExplain and describe who need to be involved in organization's strategy in operations management ?arrow_forwardWhat are the internal issues that should be addressed by the managers while outsourcing under operations strategy ?arrow_forward
- what role would an Operations Manager play in the strategic planning at an organizationarrow_forwardHow operations management is relevant to all parts of the business ?arrow_forwardHow strategic decisions made by as service firm can be crucial in responding to the current challenges of operations managementarrow_forward
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub