CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
22nd Edition
ISBN: 9781260157178
Author: Thompson
Publisher: MCG
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Chapter 2, Problem 1ESP
Summary Introduction
To prepare: A strategic visions statement for company and meaning of business slogan, the purpose of business slogan that captures strategic vision.
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Strategic management is a comprehensive process that involves planning, executing. and evaluating an organization's strategy to achieve its long-term objectives. This multifaceted approach requires a keen understanding of the external business environment, competition, and internal capabilities. Successful strategic management involves setting clear goals, formulating sound strategies, and aligning the organization's resources and actions with its mission and vision. Regular monitoring and adjustments are essential as external factors and industry landscapes evolve. Additionally, effective strategic management involves engaging stakeholders, fostering innovation, and adapting to emerging trends to ensure the organization remains competitive and resilient in a dynamic business landscape.
Question: How can organizations strike a balance between maintaining a consistent long-term strategic vision and the flexibility to adapt to unforeseen changes in the business environment?
After operating for some time and having evaluated the finances to project the sales of the business, it is necessary to think that, as a business owner, you must establish a strategic marketing plan which gives you a better idea about the market and business opportunities. growth in the industry.
For this reason, in this task you will develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:
a) Executive Summary
i) Summarize all the most important aspects of your strategic marketing plan.
b) Our client (buyer person)
i) Describe the different types of customers the business appeals to.
c) Product or service
i) Evaluate the product or service according to the market need.
ii) Defines the branding elements of the business.
The obligations of an investor-owned company's board of directors in the strategy-making, strategy-executing process include
A) taking the lead in developing the company's business model and strategic vision.
B) coming up with compelling strategy proposals to debate against those put forward by top management.
C) taking the lead in formulating the company's strategic plan but then delegating the task of implementing and executing the strategic plan to the company's CEO and other senior executives.
D) overseeing the company's financial accounting and financial reporting practices and setting CEO compensation.
E) approving the company's operating strategies, functional-area strategies, business strategy, and overall corporate strategy.
Chapter 2 Solutions
CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
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Similar questions
- Why does a company needs financial objectives? A) to convince shareholders that top management is acting in their interests. B) because without adequate profitability and financial strength, the company's ultimate survival is jeopardized. C) to indicate to employees that financial objectives always take precedence over strategic objectives. D) to translate the company's business model into action items. E) to overtake key competitors on such important measures as net profit margins and return on investment.arrow_forwardImagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: · Describe your organization's mission, vision, and values. · Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. · Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. · Select…arrow_forward124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.arrow_forward
- Place yourself in the position of a CEO who is contemplating a reorganization of your company and has received conflicting opinions from two of your trusted reports. Presently you are a wholesaler with 45 regional warehouses who acquires products from manufacturers and distributes them to retailers and service establishments. You have over 100,000 SKUs (stock-keeping units) ranging from ACE bandages to Ziploc bags. You have 825 field-based sales representatives who represent all the products within a geographic area. One of the ideas that have been brought up by the vice president of marketing is to specialize the salesforce into three groups, fashion retail, general retail, and services. Basically, individual sales representatives would be able to specialize with greater expertise and product knowledge to better serve customers. The vice president of sales fears that many of her salespeople will leave due to the expanded geography that this change would require. What process would you…arrow_forwarda corporate mission statement is vital to the success of an enterprise because it lays out what it values in concise terms. Is there value in a personal mission statement, and if so, what would yours containarrow_forwardPlace yourself in the position of a CEO who is contemplating a reorganization of your company and has received conflicting opinions from two of your trusted reports. Presently you are a wholesaler with 45 regional warehouses who acquires products from manufacturers and distributes them to retailers and service establishments. You have over 100,000 SKUs (stock keeping unit) ranging from ACE bandages to Ziploc bags. You have 825 field-based sales representatives who represent all the products within a geographic area. One of the ideas that has been brought up by thevice president of marketing is to specialize the salesforce into three groups, fashion retail, general retail, and services. Basically, individual sales representatives would be able to specialize with greater expertise and product knowledge to better serve customers. The vice president of sales fears that many of her salespeople will leave due to the expanded geography that this change would require. What process would you…arrow_forward
- 2. Imagine you are the CEO of an organization. Your work is expanding and you need to hire people who are experienced and skillful in their fields such as marketing. a. Explain what type of problem exist in above given situation? and what type of decision could be taken? b. Elaborate the decision-making process through which you will be able to hire best marketing employees?arrow_forwardA major reason for developing a business mission statement is to attract customers who give meaning to an organization. True or false?arrow_forwardStrategic planning is a vital process in management that involves setting long-term goals and defining strategies to achieve them. It provides a roadmap for the organization, outlining priorities, allocating resources, and guiding decision-making Strategic planning requires a comprehensive analysis of internal and external factors, including market trends, competition, and organizational capabilities. It involves defining the organization's mission, vision, and values, as well as identifying opportunities and threats. Effective strategic planning involves collaboration among stakeholders, including executives, managers, and employees, to ensure alignment and commitment to the strategic objectives. Regular review and adaptation of the strategic plan are also essential to ensure relevance and responsiveness to changing circumstances. Question: How can organizations balance the need for flexibility and adaptability in strategic planning with the importance of setting clear, long-term…arrow_forward
- Indicate whether or not the organization where you are employed engages in strategic management and planning. If Yes, how has this benefitted the organization? If No, give your perceptions regarding the limitations and why the organization does not engage in strategic management and planning. Q2. Discuss briefly why ethical decision-making is essential in an organization, and the possible effects that ethical violations/unethical behaviours can have on the organization and its stakeholders.arrow_forwardConducting an effective business analysis involves carrying out five (5) key steps. Briefly describe these five (5) steps.arrow_forward2-11. How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?arrow_forward
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