EBK INTRO.TO INFO.SYSTEMS
EBK INTRO.TO INFO.SYSTEMS
6th Edition
ISBN: 9781119107989
Author: Rainer
Publisher: WILEY
Question
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Chapter 2, Problem 1OC
Program Plan Intro

GrubHub:

The GrubHub and Seamless are the two type of restaurant. These two separate companies are merged to form a combined organization called GrubHub, Inc.

  • The new organization which has retained both brands is the leading company in food delivery and also the two brands offer similar products.
  • Both the companies use Websites and mobile app Tracker to track the orders and providing diners with real-time notifications.

Expert Solution & Answer
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Explanation of Solution

Porter’s competitive strategy pursued by GrubHub:

  • The GruHub strategy is a combination of innovation and being customer oriented.
  • The system is one of the first movers to benefit both restaurant operations and also customer satisfaction.
  • They provide streamlined order processing, self-service and food delivery.

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