Cost Management
Cost Management
8th Edition
ISBN: 9781259917028
Author: BLOCHER, Edward
Publisher: Mcgraw-hill Education,
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Chapter 2, Problem 1Q
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Identify and explain the two types of competitive strategy.

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  • “Cost leadership” and “differentiation” are the two types of competitive strategy. 
  • Cost leadership is the competitive strategy wherein, a firm succeeds by producing products at the least cost in the industry.
  • Differentiation is the competitive strategy wherein, a firm succeeds by progressing and maintaining a distinctive value for the product, as recognized by consumers.

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Chapter 2 Solutions

Cost Management

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