Chapter 2, Problem 2CTQ

Summary Introduction

Case summary:

Company J is an investment bank and financial services company in Country U. It concentrates on competitor’s strategies and their plans whether any changes required in its operations, it quickly adapt the changes.

It designed a multipronged approach that is combination of competition and cooperation and reduce the threat of digital innovators and taking control into its markets and positioning banks for a vastly changed landscape.

Later on company J entered partnership with Service F to integrate their products and technologies. This effort makes banking more inclusive combinations of smart business strategy and good corporate citizenship.

This strategy is paying off so for Company J. This strategy brings profits and revenues to company.

To discuss: Whether Company J is to market its most banking services under any brand name to avoid diluting its higher end brand name.