Principles of Information Systems
Principles of Information Systems
13th Edition
ISBN: 9781337660556
Author: Ralph Stair; George Reynolds
Publisher: Cengage Learning US
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Chapter 2, Problem 3CTQ2
Program Plan Intro

Nordstrom:

Nordstrom Inc., headquartered in Seattle, Washington, is a luxury department store chain, which has more than 300 stores across United States and Canada. The company was founded in 1901, and now it has built a loyal customer who follows because of its quality products and legendary customer service.

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Which of the following is NOT one of the five management behaviors of successful senior leaders identified by Earl and Feeney? A)They continually pressured the IT department to improve its efficiency and effectiveness and be visionary in its thinking. B)They made sure that IT was closely linked to core management processes. C)They incorporated IT into their vision of the future of the organization. D)They left the exploration of new technologies to the IT staff.
What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Examine list of alternatives above. Are there any requirements or constraints that you can think of that were overlooked? List them. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? Using the web, find three customizable customer loyalty program systems being sold by vendors. Create a table that compares them. Why shouldn’t Petrie’s staff build their own unique system in-house?
How might Nordstrom’s decision to move many of its technology innovators out of its central Innovation Lab and into the business groups allow the retailer to better focus on the soft side of implementing change?

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Principles of Information Systems

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