Introduction to Information Systems: Seventh Edition
Introduction to Information Systems: Seventh Edition
7th Edition
ISBN: 9781119362913
Author: Rainer
Publisher: John Wiley & Sons Inc
bartleby

Concept explainers

Question
Book Icon
Chapter 2, Problem 5PSA
Program Plan Intro

Porter’s Value Chain:

  • Porter has proposed a strategy about the business by considering certain topics like leadership, differentiation and focus, which are termed as Porter’s three generic strategies.
  • In these strategies, he has mainly focused on low cost, differentiation of rivals, importance of high price and many more.
  • He introduced the concept of value chain in one of his books named “Competitive Advantage” which gives information of the activities carried by the organization to attract the users.

Competitive Strategy:

Competitive strategy is a long-term strategy or plan used in any company or organization for gaining the continuous competitive advantage against the competitors. There are four types in competitive strategies namely, cost leadership, differentiation, focus and market segmentation.

Blurred answer
Knowledge Booster
Background pattern image
Computer Science
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Database System Concepts
Computer Science
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:McGraw-Hill Education
Text book image
Starting Out with Python (4th Edition)
Computer Science
ISBN:9780134444321
Author:Tony Gaddis
Publisher:PEARSON
Text book image
Digital Fundamentals (11th Edition)
Computer Science
ISBN:9780132737968
Author:Thomas L. Floyd
Publisher:PEARSON
Text book image
C How to Program (8th Edition)
Computer Science
ISBN:9780133976892
Author:Paul J. Deitel, Harvey Deitel
Publisher:PEARSON
Text book image
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781337627900
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning
Text book image
Programmable Logic Controllers
Computer Science
ISBN:9780073373843
Author:Frank D. Petruzella
Publisher:McGraw-Hill Education