MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
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Chapter 2, Problem 9LO
Summary Introduction

To discuss: The elements of marketing mix.

Marketing mix is a term that has a distinctive blend of 4Ps. They are place, product, price and promotion.

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