EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780100663572
Author: Kotler
Publisher: YUZU
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Chapter 20, Problem 20.23MML
Summary Introduction

To discuss: The way the marketing practices develop barriers to enter, which harms the other firms and identify whether these barriers are helpful or destructive to the consumers.

The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.

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