OPERATION MANAGEMENT
2nd Edition
ISBN: 9781260242423
Author: CACHON
Publisher: MCG
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Question
Chapter 20, Problem 4CQ
Summary Introduction
To determine: The activities which are not part of product development process.
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Prototypes usually point out potential problems in a product's ________. *
marketing
design
price
color
Which statement is true of product positioning?
a.
The quality of competing products does not influence product positioning.
b.
It is a process that influences potential customers' overall perception of a brand and product line.
c.
There are two positioning bases: application and price.
d.
It assumes that consumers compare products solely on the basis of price.
Which of the following is Not a challenge presented by the product life cycle that a firm mustface?a) All products eventually decline.b) Changes tastes, technologies and competition affect the marketing of the product as itpasses through lifecycle stages.c) A firm must be good at developing new products to replace aging oned) It is difficult to plot the stages as a product goes through them.
Chapter 20 Solutions
OPERATION MANAGEMENT
Ch. 20 - Prob. 1CQCh. 20 - Prob. 2CQCh. 20 - Prob. 3CQCh. 20 - Prob. 4CQCh. 20 - Prob. 5CQCh. 20 - The Kano model classifies needs into three...Ch. 20 - Prob. 7CQCh. 20 - Prob. 8CQCh. 20 - Prob. 9CQCh. 20 - Prob. 10CQ
Ch. 20 - Prob. 11CQCh. 20 - Prob. 12CQCh. 20 - Prob. 13CQCh. 20 - Prob. 14CQCh. 20 - Prob. 15CQCh. 20 - Prob. 16CQCh. 20 - Prob. 17CQCh. 20 - Prob. 18CQCh. 20 - Prob. 19CQCh. 20 - Prob. 1PACh. 20 - Prob. 2PACh. 20 - Prob. 3PACh. 20 - Prob. 4PACh. 20 - Prob. 5PACh. 20 - Prob. 6PACh. 20 - Prob. 7PACh. 20 - Prob. 2.1CCh. 20 - Prob. 2.2CCh. 20 - Prob. 2.3C
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- The following impacts product quality on corporate performance EXCEPT_____. a. product quality is determinant of business profitability b. high quality producers can usually charge premium prices c. quality improvement increased cost of production d. quality is related to higher return of investmentarrow_forwardWhich of the following is a characteristic of products in the maturity stage of the product life cycle? a. Laggards are a major focus of marketing efforts. b. Price competition is minimal. c. Manufacturing costs decrease because of streamlining production. d. The market may become saturated because of developing competition. e. Marketing costs increase as firms defend their market share.arrow_forwardThe stage in the new product development process where the marketing strategy, financial and revenue projections are done is: a. Business Analysis b. Idea generation c. Commercialization d. Screening and evaluationarrow_forward
- The business analysis stage generates extremely important information for new product development as: a. collecting information from different sources to generate new ideas. b.verifying if the product will perform well in a real-life environment. c.turning the original concept into a product. d.assessing how the product can be differentiated from the competition.arrow_forwardDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…arrow_forwardAll of the following are elements of a product except a. Brand name. b. Quality levels. c. Packaging. d. Warranties. e. All of these are elements of a product.arrow_forward
- Which of the following examples related to a strategic decision? a. Borrowing a working capital from a new source b. Approving the educational loan for the employees c. Introducing a new product d. Altering the due date for delivery of productsarrow_forwardCustomer-based brand equity has multiple conceptualizations, but all view brand equity as _____________________________. a. the value of the brand as determined by consulting firms such as Interbrand b. the value of the brand as the differential effect in response to marketing of the brand c. the value of the brand reflected on a firm’s balance sheetarrow_forwardMorgan, a marketing manager at a personal care company, has been tasked with launching a trial for a new avocado-flavored toothpaste. During this minilaunch, Morgan will be able to conduct a complete check of the marketing strategy for the toothpaste in a natural environment. This scenario is an example of the ________ step in the product development process. new idea screening test marketing commercialization business analysisarrow_forward
- Mature and well-established 2 points products are usually characterized by intense competition as new brands enter the market. * O True O Falsearrow_forward_______ The ability to produce a specific product more efficiently than any other product.arrow_forwardhow is antispating a material requirement or need through purchasing involvement on a new product development team diffrent from reacting to a purchace needarrow_forward
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