Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 20, Problem 5DCS
Summary Introduction

To discuss: The role of World Bank and International Monetary Fund in providing loans to countries and the necessity to provide such loans.

Introduction: World Bank and International Monetary Fund are the organizations that provide long-term and short-term loans to other countries.

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The bottom of the pyramid (BoP) concept was popularized by Prahalad (2004) as well as other writers, such as Hart (2005) and London (2007). C.K. Prahalad’s book, The Fortune at the Bottom of the Pyramid, argues that multinational companies not only can make money selling to the world’s poorest, but also that undertaking such efforts is necessary as a way to close the growing gap between rich and poor countries. Key to his argument for targeting the world’s poorest is the sheer size of that market — an estimated four billion people. What do they understand by the term BoP including examples of specific companies that are implementing Bottom of the Pyramid strategies
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