Marketing
Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 20.3, Problem 2PC
Summary Introduction

To state: The difference between monetary and non-monetary rewards.

Introduction: Sales management is an integrated activity, which involves the planning, control of personal selling activities, and directions. The activities such as recruiting, selecting, training, motivating, compensating, and evaluating the performance also come under sales management.

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