EBK STUDY GUIDE FOR MANKIW'S PRINCIPLES
7th Edition
ISBN: 9781337509848
Author: Mankiw
Publisher: VST
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Question
Chapter 22, Problem 10PA
(a):
To determine
Applying the concepts of rational theory.
(b):
To determine
Applying the concepts of asymmetric information.
(c):
To determine
Applying the concepts of behavioral economics.
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Discuss the differences between social and market norms(behavioral economics) and what happens when these norms collide. How can an understanding of these two norms help businesses?
You are selling $30 souvenir books for a club fund-raiser. How could you use the technique of lowballing to improve your sales?a. Start by offering the books at $70 each and pretend to bargain with customers, making $30 your “final offer.”b. Start by selling the books at $25, but once the customer has retrieved his or her checkbook, tell him or her you made a mistake and the books are actually $5 more than you thought.c.Offer the customers additional incentives to buy the book, such as free cookies with every purchase.d. Start by selling the books at $40, but tell the customer he or she will get $10 back in three weeks.
Behavioral economics incorporates insights from which other field of study? A. Psychology B. Political science C. Sociology D. Anthropology
Chapter 22 Solutions
EBK STUDY GUIDE FOR MANKIW'S PRINCIPLES
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- When consumers were given the opportunity to select a package of ground beef labeled “75% lean” or a package of ground beef labeled “25% fat,” most consumers chose “75% lean.” Why? What concept from the chapter does this illustrate? The reason is that consumers are swayed by cheap talk. Cheap talk is the concept. The reason is that consumers are much more likely to choose the alternative framed as the positive option. This is called a framing effect. The reason is that consumers infer the value of a product from positive advertising. This is called inference induction. The reason is that consumers respond better to higher numbers. They feel they are getting more because 75 is greater than 25. The concept is the endowment effect.arrow_forwardSuppose a hot-dog vendor asks your advice for improving the sales. Based on the lecture videos, provide two behavioral suggestions. For each suggestion, explain the behavioral bias that the suggestion is based on. Explain each suggestion in detail and the reasons why it could increase the sales. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.arrow_forwardWhat do you think of the ethics of using unconscious nudges to alter people’s behavior?arrow_forward
- Do you believe in the principles of behavioral economics as the new way to guide economic thought and theory or are the fundamentals of traditional economics(eg. Efficient Markets Hypothesis) a necessary baseline which enables us to then understand deviations from rationality? Why? Give two examples of both real-life irrationality (behavioral economics) and rationality (traditional economics).arrow_forwardAs we learned in the video, Sheldon is trying to decide between purchasing an XBox and purchasing a PlayStation. Each system has its pros and cons. Sheldon is willing to pay up to $300 for the XBox, which costs $249. He is willing to pay up to $500 for the PlayStation, which costs $499. Regardless of which game system he buys, Sheldon plans to purchase a third-party warranty for $20. Let's calculate Sheldon's opportunity cost of purchasing each system. V 3rd attempt Part 1 What is Sheldon's opportunity cost if he buys the XBox? $ Part 2 What is Sheldon's opportunity cost if he buys the PlayStation? $ See Hint See Hintarrow_forwardIf a highway is made safer, the benefit is fewer deaths and injuries. Explain the following two ways that economists put a dollar value on fewer deaths and injuries: (a) revealed preference and (b) contingent valuation.arrow_forward
- Question 2.2. Henry wants to buy a book. The economic perspective suggests that Henry will buy the book if the book will give him utility. his income is high. the marginal cost of the book is greater than its marginal benefit. the marginal benefit of the book is greater than its marginal costarrow_forwardCritically discuss whether maximising behaviour or satisficing behaviour is the best way to explain consumer behaviourarrow_forwardExperiment 1: Reference Pricing a. Place the two products together. Place a sign on one with a low price. Place a sign on the other with a high price (about 50 percent higher will do). Ask your research participants to evaluate the quality of each of the items and to tell which one they would probably purchase. b. Reverse the signs and ask other research participants to evaluate the quality of each of the items and to tell which one they would probably purchase. c. Place the two p<oducts together again. This time place a sign on one with a moderate price. Place a sign on the other with a price that is only a little higher (less than 10 percent higher). Again, ask research participants to evaluate the quality of each of the items and to tell which one they would probably purchase. d. Reverse the signs and ask other research participants to evaluate the quality of each of the items and to tell which one they would probably purchase.arrow_forward
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