Microeconomics
Microeconomics
11th Edition
ISBN: 9781260507140
Author: David C. Colander
Publisher: McGraw Hill Education
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Chapter 22, Problem 4QAP
To determine

Determine the risks that nudge policy pose for using cultural norms to affect the behavior of those people who have comparatively less power.

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Which of the following would NOT be considered a "nudge" to get people to quit smoking? Question 2 options:   Putting tobacco alternatives (such as nicotine gum) at the check-out counter   Providing no-cost smoking cessation programs.   Adding a $100/moth extra charge on insurance premiums for someone who smokes
Peer pressure is an important influence on the behavior of youngsters. For instance, many preteens begin smoking because their friends pressure them into being “cool” by smoking. Using utility theory, how would you explain peer pressure? How would this compare with the explanations provided by behavioral economics and neuroeconomics?
What do you think of the ethics of using unconscious nudges to alter people’s behavior?
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