Concept explainers
The marketing research firm of OUWant12 designed and sent three spam advertisements to 40 e-mail accounts. The first one was an ad for hair removal cream, the second was an ad for Botox treatments, and the third was an ad for a new all lima bean diet. Explain why, when the following results occurred, the sponsors discontinued their services.
23 recipients deleted the ad for hair removal cream without looking at it.
18 recipients deleted the ad for Botox treatments.
19 recipients deleted the ad for the all lima bean diet.
12 recipients deleted the ads for hair removal cream and Botox treatments.
6 recipients deleted the ads for Botox treatments and the all lima bean diet.
7 recipients deleted the ads for the hair removal cream and the all lima bean diet.
2 recipients deleted all three ads.
Want to see the full answer?
Check out a sample textbook solutionChapter 2 Solutions
MATH IN OUR WORLD (LOOSELEAF)-W/ACCESS
Additional Math Textbook Solutions
Mathematics for the Trades: A Guided Approach (10th Edition) - Standalone book
Mathematics for the Trades: A Guided Approach (11th Edition) (What's New in Trade Math)
Pathways to Math Literacy (Loose Leaf)
Mathematics All Around (6th Edition)
Basic College Mathematics (12th Edition)
- A study showed that 64% of supermarket shoppers believe supermarket brands to be as good as national name brands. To investigate whether this result applies to its own product, the manufacturer of a national name-brand ketchup asked a sample of shoppers whether they believed that supermarket ketchup was as good as the national brand ketchup. Only Barrow_forwardThe television show Lett3rs has been successful for many years. That show recently had a share of 19, which means, that among the TV sets in use, 19% were tuned to Lett3rs. An advertiser wants to verify that 19% share value by conducting its own survey, and a pilot survey begins with 10 households have TV sets in use at the time of a Lett3rs broadcast. If at most one household is tuned to Lett3rs, does it appear that the 19% share value is wrong? (Hint: Is the occurrence of at most one household tuned to Lett3rs unusual?) A. no, it is not wrongB. yes, it is wrongarrow_forwardThe owner of a popular coffee shop believes that customers who drink espresso are less likely to use their own cup compared with customers who drink coffee. Customers using their own cups get a 5% discount, which is displayed on the receipt. The owner randomly selects 50 receipts from all espresso purchases and 50 receipts from all coffee purchases. For espresso purchases, 15 receipts showed that the customer used their own cup. For coffee purchases, 24 receipts showed the customer used their own cup. Let pEspresso= the true proportion of customers who drink espresso and use their own cup and pCoffeee = the true proportion of customers who drink coffee and use their own cup. The P-value for this significance test is 0.033. Which of the following is the correct conclusion for this test of the hypotheses The owner should reject the null hypothesis since 15 < 24. There is convincing evidence that the true proportion of customers who drink espresso and use their own cup is…arrow_forward
- Economist Arthur Laffer suggests that beyond a certain point, high tax rates depress the economy so much that they actually reduce tax revenues. He proposed tax reductions as a means of stimulating the economy and, as a result, increase tax revenues. In the mid 1990’s Time magazine reported that 30% of the US Congress supported a tax cut as a means of stimulating the economy and increasing tax revenues. Suppose at that time 5 members of congress were randomly selected for an interview and asked whether they supported a tax cut to stimulate the economy. 1.2) Find the probability that at least three of the five members of congress who were interviewed were in favour of a tax cut (rounded off to four decimals).arrow_forwardThe manager of a theater that is open to residents of two towns, A and B, wants to know if the proportion of households from A that use the library is smaller than the proportion of households from B. In order to test this, the manager asks 45 households in A and 49 households in B whether anyone in their household had used the theater last summer. 23 of the households surveyed in A responded "yes", and 35 of the households in B responded "yes". Find the p-value that would be used to make a conclusion for this hypothesis test.arrow_forwardMeteno’s products account for 59% of the U.S. snack chip industry, and there aremore than 45,000 Meteno employees in North America. In the late 1990s, despite itsoverall popularity, Meteno faced a general lack of appeal to Hispanics. In an effort tobetter penetrate that market, Meteno hired various market researchers to determinewhy Hispanics were not purchasing their products as often as company officials hadhoped and what could be done about the problem. In the studies, market researchersdiscovered that: Hispanics thought Meteno products were too bland, Metenoadvertisements were not being widely viewed by Hispanics, and Hispanics tended topurchase snacks in small bags at local grocery stores rather than in the large familystylebags sold at large supermarkets.Focus groups composed of male teens and male young adults—a group that tends toconsume a lot of chips—were formed. The researchers determined that even thoughmany of the teens spoke English at school, they spoke Spanish at home…arrow_forward
- Meteno’s products account for 59% of the U.S. snack chip industry, and there aremore than 45,000 Meteno employees in North America. In the late 1990s, despite itsoverall popularity, Meteno faced a general lack of appeal to Hispanics. In an effort tobetter penetrate that market, Meteno hired various market researchers to determinewhy Hispanics were not purchasing their products as often as company officials hadhoped and what could be done about the problem. In the studies, market researchersdiscovered that: Hispanics thought Meteno products were too bland, Metenoadvertisements were not being widely viewed by Hispanics, and Hispanics tended topurchase snacks in small bags at local grocery stores rather than in the large familystylebags sold at large supermarkets.Focus groups composed of male teens and male young adults—a group that tends toconsume a lot of chips—were formed. The researchers determined that even thoughmany of the teens spoke English at school, they spoke Spanish at home…arrow_forwardBefore the Christmas shopping rush began, a department store had noted that the percentage of customers who use a major credit card, the percentage who use the store’s credit card, the percentage who pay by personal check, and the percentage who pay with cash are all the same, 25%for each. During the Christmas season, in a sample of 200 shoppers, 47 used a major credit card, 40 used the store’s credit card, 49 paid with a personal check, and 64 paid with cash. At a 95% confidence level, test to see if the methods of payment have changed during the Christmas shopping rush.arrow_forwardAmong college students, the proportion p who say they’re interested in their congressional district’s election results has traditionally been 75% . After a series of debates on campuses, a political scientist claims that the proportion of college students who say they’re interested in their district’s election results is more than 75% . A poll is commissioned, and 207 out of a random sample of 275 college students say they’re interested in their district’s election results. Is there enough evidence to support the political scientist's claim at the 0.01 level of significance? Perform a one-tailed test. Then complete the parts below. Carry your intermediate computations to three or more decimal places. (If necessary, consult a list of formulas.) (a) State the null hypothesis H0 and the alternative hypothesis H1 . H0: H1: (b) Determine the type of test statistic to use. ▼(Choose one) (c) Find the value of the test statistic. (Round…arrow_forward
- The University is considering changing the email system that they currently use. Since there are substantial learning costs associated with any new software, the University only wants to change to the new system if it is very confident that there is at least a 20% difference in the proportion of faculty and staff who say they like the new system. In a sample of 139 users of the current system, the University finds that 66 say they like the current system. In another sample of 92 experimental users of the “new” system, the University finds that 73 of them like the new system. When testing the hypothesis (using a 5% level of significance) that there is at least a 20% difference in the proportion of users who like the two systems, what is the test statistic? (please round your answer to 2 decimal places)arrow_forwardAmong college students, the proportion p who say they’re interested in their congressional district’s election results has traditionally been 75%. After a series of debates on campuses, a political scientist claims that the proportion of college students who say they’re interested in their district’s election results is more than 75%. A poll is commissioned, and 207 out of a random sample of 255 college students say they’re interested in their district’s election results. Is there enough evidence to support the political scientist's claim at the 0.05 level of significance?Perform a one-tailed test. Then complete the parts below. Carry your intermediate computations to three or more decimal places. A. State the null hypothesis H0 and the alternative hypothesis H1 B. Would (Z) (t) (Chi-square) or (F) be the best statistic to use? C. Find the value of the test statistic. (Round to three or more decimal places.) D. Find the critical value. (Round to three or more decimal places.) E. Is…arrow_forwardAmong college students, the proportion p who say they’re interested in their congressional district’s election results has traditionally been 65%. After a series of debates on campuses, a political scientist claims that the proportion of college students who say they’re interested in their district’s election results is more than 65%. A poll is commissioned, and 172 out of a random sample of 255 college students say they’re interested in their district’s election results. Is there enough evidence to support the political scientist's claim at the 0.05 level of significance? Perform a one-tailed test. Then complete the parts below. Carry your intermediate computations to three or more decimal places. a. State the null hypothesis H0 and the alternative hypothesis H1. b.Find the value of the test statistic c. Find the p-value d. Is there enough evidence to support the political scientists claim that the proportion of college students who say they're interested in their district's election…arrow_forward
- Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw Hill