EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
3rd Edition
ISBN: 8220102807938
Author: Rothaermel
Publisher: YUZU
Question
Book Icon
Chapter 2.4, Problem 4CC
Summary Introduction

Case summary:

Company Y was the internet leader. It is the web portal for finance, sports, video sharing, social media, and email services. In 2000, the value of Company Y was more than $125 billion. However, in 2017, it was sold to Company V for $4.5 billion. The market capitalization of Company Y is $19 billion when Person M got the CEO Job. However, when Company Y was sold to Company V, the market capitalization of Company Y is $50 billion.

Person M developed a new mission for Company Y to strengthen the firm. She modified the organizational culture of Company Y and she took the necessary step to raise the cash. The strategic growth areas identified by Person M are “mobile advertising, video, native advertising, and social media.” However, after five years, she realized that the firm cannot have the capability to compete with Company G and Company F. She failed to turn around Company Y.

To determine: Whether Person X thinks that Person M can be able to turn around Company Y with her efforts.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON