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Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127

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BuyFindarrow_forward

Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127
Textbook Problem

One of Amazon.com’s marketing strengths is the capability to collect and analyze customer purchase data. How does this add value to the company? From the customer’s perspective, is value added?

Summary Introduction

To determine: How the strength add value to the company.

Introduction:

Accounting Information System (AIS) is said to be the specialized subsystem of the Information System (IS). AIS can be used in the business events for the purpose of collecting, processing, and reporting the financial information.

Explanation

Determine how the strength add value to the company:

It is given that collecting and analyzing the purchasing data of the customers is the marketing strength of Company A. Company A uses customer purchase relationship in order to determine the product that would interest the customers...

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