Operations and Supply Chain Management
Operations and Supply Chain Management
14th Edition
ISBN: 9780078024023
Author: F. Robert Jacobs
Publisher: MCG
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Chapter 3, Problem 1.4CQ
Summary Introduction

Case summary:

Company IA is a retailer of household items which dominates markets across 32 countries. Company IA is with the idea of “low price with the meaning”. Company IA says that the price tag of their products is the biggest selling point.

To explain: The most important criteria in selecting a site for the store of Company IA.

Site selection:

It is the process of identifying new locations for a business unit by evaluating its merits and demerits with respect to the business involved.

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