OPERATIONS+SUPPLY CHAIN MGMT CONNECT>I<
OPERATIONS+SUPPLY CHAIN MGMT CONNECT>I<
15th Edition
ISBN: 9781260844337
Author: Jacobs
Publisher: MCG CUSTOM
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Chapter 3, Problem 1.4CQ
Summary Introduction

Case summary:

Company IA is a retailer of household items which dominates markets across 32 countries. Company IA is with the idea of “low price with the meaning”. Company IA says that the price tag of their products is the biggest selling point.

To explain: The most important criteria in selecting a site for the store of Company IA.

Site selection:

It is the process of identifying new locations for a business unit by evaluating its merits and demerits with respect to the business involved.

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