Chapter 3, Problem 1OC

Explanation of Solution

Implementation of customer relationship management in Apple company:

• The company can gain efficient Business Intelligence (BI) through the implementation of the customer relationship management.
• This implementation helps in increasing the buyer power.
• It helps in acquiring the information of the specifications required by the customers and develops the products according to those specifications.
• The company tries attract the customers by involving different types of offers like free downloads with accessories or products like iPhone.