To determine:
What might additional investigation Wheeling and Zeitland undertake before settling on a plan of action?
Case Summary / Introduction:
In this mini case, there is a company RTZ corporation that approached Wheeling's consulting firm for surveying areas of improvement by showing manager and the company strengths and weakness and scoring managers on the basis of their employee engagement, their workload distribution, their reputation among their employees and overall as a manager. Zeitland from Wheeling's consulting asked employees to be brutally honest while giving scoring and feedback about their managers.
There is a manager Cam, who was hardworking, intelligent, dedicated and pushes his crew to work. But even after receiving good scores from the staff, the morale score was low for him. Many people were neutral when asked to score him as a competent manager.
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EBK MANAGEMENT
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- The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…arrow_forwardThe major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…arrow_forwardBased on the strategy - Clorox must concentrate on a new consumer segment rather than elderly women who are hesitant to spend a lot of money on cosmetics. They should target a younger demographic, between the age of 18 to 34 years, that are ecologically conscious and willing to pay a higher price for Burt's Bees products. For regular beauty customers, Burt's Bees prices are considered prohibitively high. So Burt's Bees should focus on young women who are committed towards the environment and the economy. Burt's Bees should do online advertising and sell its products on major online retail platforms to increase their brand's awareness among younger demographics.Burt's Bees should also expand its product lines and to attract more male customers. It should try to develop specific products for male customers, this can help them expand their customer base. Burt's Bees should also employ social media marketing channels to increase their interaction with their target audience. They should…arrow_forward
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