Chapter 3, Problem 2CFCA

Summary Introduction

To determine:

The different social values present in Guitarras Dominguez that seem different from the U.S social values.

Introduction:

Culture is the key beliefs, values, thinking patterns and shared knowledge that guides individuals, groups or organizations behaviors. Many managers fail to identify and realize that the values and behaviors that typically govern how businesses are conducted and done in their own country will not necessarily be suitable when operating in a different country. Therefore, it is vital for managers to be flexible and value other cultures and social values. The social values adopted by the Spanish company Guitarras Dominguez is highly different to the U.S culture. And social values