To determine:
The importance of understanding cultural differences using Hofstede's 5 Dimensions of National Culture
Introduction:
Greet Hofstede had conducted a study into the differences that existed in the cultural environment. This massive research was conducted way back in the 1970s and 1980s wherein the 116,000 employees of IBM across 40 countries were surveyed. Their values related to work were studied and it was found that the employees of IBM and the managers of the company varied on five specific dimensions of national culture. These dimensions can be studied in the table given below:
Source: Based on G. Hofstede, "Motivation, leadership, and Organisation: Do American Theories Apply Abroad?
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